Amalgamated Bank

A local bank that thinks progressively

Amalgamated Bank is a New York City based financial institution dedicated to providing affordable banking services to working people, unions, and organizations and businesses. They had just undergone a brand refresh from Pentagram and were in need of a fresh website to show off their new identity. Of course it would have to be responsive and work on a multitude of devices and platforms. As lead visual designer, I was in charge of extending the newly designed logo and color system to the web. A complete re-think of their website had to happen. I worked closely with the Information Architect sketching wireframes and sweating every detail of the experience.

In the end, over a dozen individual templates were created for the various sections of their website including a multi-tiered navigation system, interactive ATM finder, complex banking product comparison charts, and more. In addition to the overall visual direction, I also oversaw the font-end development and worked closely with our developer to ensure every interaction and pixel was perfect.

Project info

RoleLead Visual Designer
AgencyBehavior Design

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